Getting Tourism Jobs Back Is First Priority of New CEO of WTTC
Photo Credit: Julia Simpson, new CEO of the WTTC Courtesy WTTC
Skift Take
In her first interview with the press, Julia Simpson showed us she has big plans for tourism. But will getting jobs back and reopening borders cloud the urgency to manage tourism's growth post pandemic? That's the unanswered, million-dollar question.
When the World Travel & Tourism Council (WTTC), the largest and only organization representing tourism's private sector, announced five months ago the appointment of Julia Simpson as only the organization's second female CEO, the challenges ahead seemed daunting. They are even more so today.
The WTTC and its relevance as an organization faces higher scrutiny at a pivotal time when the travel industry is shrouded with uncertainty. It's being forced to innovate the way it operates and grow post-pandemic if it is to remain competitive and resilient. That means being inclusive, climate ready, collaborative with host communities and transparent in its metrics to determine the true cost and benefit of tourism.
But the question remains: will the WTTC’s new leader manage to steer the group to take on a more activist, can-do role that the industry desperately needs?
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