Expedia Consolidates 3 Loyalty Programs With New Rewards for Vacation Rentals
Photo Credit: What will happen to Captain Obvious, who touted Hotels.com Rewards now that Expedia Group is trimming its loyalty programs? Hotels.com
Skift Take
With Marriott Bonvoy making loyalty inroads, and subscription programs having a moment, Expedia Group is consolidating its far-flung loyalty programs in a move that coincides with its strategy to simplify its operations.
In Expedia Group's ongoing bid to simplify its operations, the company decided to consolidate its current three loyalty programs into one globally, and for the first time members will be able to earn and burn rewards for vacation rentals.
Without providing excessive detail, such as the name of the new loyalty program that will take in all of its brands globally, Expedia Group announced Tuesday it intends in 2022 to expand Expedia Rewards, Hotels.com Rewards, and Orbitz Rewards into one loyalty program around the world. For the first time, far-flung brands in the Expedia Group portfolio, including eBookers in the UK, Wotif in Australia, and Travelocity in the U.S., will offer loyalty rewards for their users.
And in a rare circumstance, the roughly 145 million members across the three loyalty schemes will be able to earn and bu
