More Resort Operators Tee Up Digital Nomad Spaces in Low Season

A new operating model is emerging that could give resort operators a chance to recoup losses after their lost summers. They’re being encouraged to tap into the digital nomad market by partnering with established communities, as well as mid-term rental platforms.

Now Austria-based Falkensteiner Hotels & Residences has teamed up with Grabahome, and is looking to fill its properties with remote workers during the low season.

It’s currently conducting a pilot project in Zadar, Croatia, which began on Sunday. The CEO of Grabahome predicts it will catch on throughout Europe.

“We saw the digital nomad village in Madeira in February, and that inspired us to do something in Croatia,” said Mario Mrksa. But he’s calling his version “The Valley,” as he's thinking of the sort of people who might usually work in Silicon Valley.

“Digital nomads don’t like to be in overcrowded places, so this is the best solution. From October until May