Amazon Ads Wants to Help Travel Outfits by Sharing Its Customers’ Buying Habits
Skift Take
It's not just all about Amazon Web Services anymore when Amazon reaches out to travel industry customers. It is still early days but Amazon Ads may one day crimp travel brands' spending on Google and Facebook.
Dennis' Online Travel Briefing
Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.Very quietly over the last year-and-a-half, Amazon has been scaling up its Amazon Ads business to target the travel and hospitality sector.
Brands including Avis and Disney, as well as destination management organizations, including TravelTexas.com, are among the travel and hospitality organizations that Amazon Ads touts in case studies or other marketing materials for its fledgling travel advertising business.
Amazon Ads had an exhibitor booth at the Phocuswright travel tech conference in Hollywood, Florida this week, although Amazon account representatives declined to go on the record about the program.
The idea behind the new ad program is to use Amazon first-party data about its customers' buying habits to enable travel and hospitality companies to better target travelers through display and video ads, for example, mostly across Amazon platforms and devices.
The promotional materials for
