Here’s What Tourism Needs to Start Showing This Year

At the dawn of a new year, the travel industry is feeling buoyant. By all accounts and predictions, 2022 is poised to become the first year of a long-awaited, fuller global reopening. With travel roaring ahead with promise, putting aside a temporary Omicron variant setback, the industry has been patting itself on the back.

Hey, look — two years post-pandemic, society realizes the importance of this industry. Marketing campaigns are more diverse, showcasing travelers of color and immigrant communities where small businesses thrive. Hotels are labeled as sustainable on online booking platforms and flight emissions are indicated to help the discerning traveler. Tourism boards are marketing to their locals, and the industry is even coming together on climate action. How can the world not see travel as a necessary force for good moving forward? Cue the sustainability accolades, the “live like a local” marketing blitz and the merry go round of sustainability discuss