Etihad Airways Boosts a Green Loyalty Program as Competitive Advantage
Photo Credit: Etihad and Boeing Use the "Etihad Greenliner" Boeing 787 to test and improve their sustainability efforts. Etihad Airways
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Etihad is betting that as passengers return to flying, sustainability will be more of a concern. The Abu Dhabi-based airline is allowing passengers to offset not just their flights but even how much they drive and their use of air conditioning through its new green loyalty program.
Etihad Airways on Wednesday launched a green loyalty program, moving ahead in an emerging global effort to attract passengers committed to mitigating the impact of climate change.
“We do see ourselves as thought leaders in this space,” said Martin Drew, Etihad senior vice president of global sales and cargo. He spoke Wednesday at an online media conference, which originated in Abu Dhabi, Etihad’s headquarters.
The new loyalty program, called “Conscious Choices by Etihad,” enables members to earn miles for choices that include carrying less baggage and offsetting carbon emissions by directing miles to approved organizations.
Etihad has said it intends to achieve net zero emissions by 2050 and to cut 50 percent from its 2019 emissions by 2035.
Corporate customers can reduce their carbon footpri
