Los Angeles Tourism to See Record Rebound on Super Bowl Weekend
Photo Credit: Los Angeles is bracing for its biggest tourism comeback yet this Super Bowl weekend. Discover Los Angeles / Courtesy ofLos Angeles Tourism & Convention Board
Skift Take
Los Angeles keeps defying the odds when it comes to city appeal in a pandemic. But it does check off all the key boxes that travelers now seek: drive and fly leisure destinations, plus warm weather year-round, beaches, and major events. It's no surprise then that the Super Bowl is going to help accelerate its rebound.
The City of Angels was already bucking trends and riding its way out of the pandemic steadily in 2021, boasting high vaccination rates and weekend occupancy exceeding 70 percent as early as spring when California reopened to all travelers.
Just before the Omicron wave, Los Angeles Tourism & Convention Board expected the U.S. November reopening to all international travelers to be the real game changer for LA. Since then, leisure domestic drive and fly tourism has continued booming — placing the city’s recovery way ahead of the national average, in part thanks to an undeterred drive market and attractions such as Disneyland and Universal Studios reopening to families.
Hosting the 56th edition of the Super Bowl this weekend is now predicted to push Los Angeles
