Airbnb Looks to Smooth the Way for New Hosts
Photo Credit: Amanda Cupples, Airbnb’s managing director for Northern Europe, speaking at Skift Forum Europe. Skift / Russell Harper Photography
Skift Take
The listings platform is refocusing on hosts, and wants to make their lives as easy as possible in a bid to continue growing the business.
As Airbnb CEO Brian Chesky sets off to spend a year living in Airbnb properties, the listings platform is stepping up its focus on hosts, on top of tourists, having earlier run “top level” marketing that focused on the brand, according to its managing director for Northern Europe.
Hosts are also part of an advisory board helping to manage the company’s endowment fund, designed to heal relations after waves of pandemic cancellations.
Airbnb’s next marketing phase will now move further down the “funnel,” revealed Amanda Cupples at Skift Forum Europe on Thursday. “The path to hosting is very much a journey,” she said. “As you move through the journey, there are a number of obstacles in the way. We’re doing a lot of research to figure out
