Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Why the Hotel Business Is Entering an Owner-First Era

The asset-light model has been good for operators and their shareholders. The pressure it creates for the owners who carry the assets is only now being openly discussed — and the operators best placed to respond are the ones who have stood on both sides of that equation.
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Inside the Rise of Bloom, a Tech-Led Hotel Platform in India

Bloom's insistence on profitability before scale runs counter to the growth-at-all-costs orthodoxy that defined the last decade of travel tech investment in India. As it enters a new phase of expansion, the company now faces the challenge of sustaining product and profit while scaling up.
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New Research: Why Hotel Loyalty Is No Longer Just a Marketing Tool

Hotel loyalty programs are evolving from points systems into commercial engines that influence booking behavior, guest spend, and brand choice. New data shows travelers want simplicity, relevance, and meaningful value, not complexity or novelty.
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Why Culture Is Becoming a Strategic Advantage in Hospitality

As hotel brands compete on scale, technology, and loyalty ecosystems, Accor is positioning culture as a long-term source of differentiation. By investing in heritage preservation and creative partnerships, the group is betting that cultural credibility will shape hospitality’s next phase.
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New Research: Why All-Inclusive Travel Is Having a Moment

All-inclusive vacations are becoming more popular with travelers, who are seeking highly personalized experiences and a wide range of activities that maximize their travel investments. New data proves that this is more than a trend.
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