Full Video: Visit Greenland CEO at Skift Forum Europe 2022
Photo Caption: Visit Greenland CEO Hjörtur Smárason spoke with Skift Founder and CEO Rafat Ali at Skift Forum Europe 2022 on March 24, 2022, in London. Source: Skift.
Skift Take
To describe Hjörtur Smárason's job as challenging would be a huge understatement. In this video you'll hear how the CEO is tackling very visible global warming with a critical need to bring in more tourists — and why influencers and journalists are top of his list.
Skift Forum Europe
Skift Forum Europe was held in London, England on March 24, 2022. Find out about future Skift events through the link below.Editor's Note: Hjörtur Smárason announced on LinkedIn four days ago that Visit Greenland terminated his contract.
How many people would be willing to take three flights and a boat ride to visit a restaurant? We're about to find out, as Greenland embarks on a new chapter in tourism development.
However, Visit Greenland's CEO Hjörtur Smárason has warned the country has a difficult balancing act ahead, marrying sustainability with economic development, which is needed to ensure younger residents have opportunities ahead.
As well as building two new airports, and continuing to welcome smaller cruise ships, Greenland is also considering a new hotel. "We don't want a Las Vegas style hotel with loads of rooms and affordable accommodation," Smárason told Skift Founder and CEO Rafat Ali at Skift Forum Europe. "What we're looking at is we would love to see an international chain, but then it should be someone who's building the flagship hotel when it comes
