Indian Boutique Hotels Won't Turn Back on All Those New Domestic Tourists
Photo Credit: The Water Lily Bungalow at Glenburn Tea Estate Darjeeling. Glenburn Tea Estate Darjeeling
Skift Take
The bright side of Covid for many Indian luxury boutique hotel operators has been the discovery of a domestic clientele, who previously formed a very small share of the pie.
As borders closed down, Indian luxury boutique hotels that essentially catered to foreign travelers, found themselves adopting marketing strategies to woo the domestic crowd. Now, as these properties cheer the return of inbound travelers, they are are equally confident about retaining their domestic customer base.
The last two years had luxury boutique hotel operators in India adopt short-term recovery strategies concerning price points and innovative offerings to attract domestic travelers.
While a temporary price drop may have been a strategy then, a hike in tariffs now seems inevitable as travel restrictions have eased.
At a time when the annual inflation rate in India is at its highest — having gone up to almost seven percent in March, boutique hotels are confident that the domestic traveler is here to stay even as they are all set to hike room rates.
Have Value, Will Pay“My biggest learning from the pandemic was that there are quite a few Indian guests who will travel to a f
