Morocco's Covid Policies Work Against Creative New Tourism Pitch
Photo Credit: Morocco launches new tourism campaign. Wikimedia Commons / Ilyass2020
Skift Take
Morocco uses its latest campaign to promote a “true experience” of the destination with a funky twist. However, campaigns such as these need to be backed by tourist-friendly policies.
Morocco Tourism in its latest brand campaign — Kingdom of Light — attempts to move away from cliches and reposition the country as a modern, creative, and adventurous destination. However, a campaign might just not be enough to attract visitors.
Morocco still requires passengers test negative for Covid within 48 hours of arrival and then again on the spot at the airport upon arrival. And maybe even be selected randomly for an additional PCR test.
This test is not required for those arriving via ferry.
With stiff competition coming in from Middle Eastern destinations, Morocco definitely needs to up its game.
What Deters Travelers“The last-minute border opening and closing and the additional requirement of tests to enter Morocco and on-arrival tests act as deterrents for long-haul travel agents and travelers. As a result, they are instead opting to travel to Egypt, Turkey or Dubai,” said Karim Fehry Fassy, co-founder and managing director at Alizes Private.
