Chinese Outbound Travel Will Look Like This When It Eventually Returns
Photo Credit: Chinese tourists at the Kiyomizu-dera temple in Kyoto, Japan. Wikimedia Commons / shankar s.
Skift Take
Prepare now or get left out when the Chinese outbound tourist wave returns in 2023, says China Outbound Tourism Research Institute. Considering the country's staunch zero-Covid policy, the timeline seems a little too good to be true.
A “strong wave” in Chinese outbound travel will begin again in 2023 and return to 2019 numbers by 2024, according to new projections from an institute studying those travelers.
Urging destinations keen to secure the first-mover advantage, the China Outbound Tourism Research Institute wants destinations to prepare for the return of Chinese outbound tourists with better products and more niche markets.
“The preparation, the acquisition of knowledge and the adaptation of services needs to be done now, before the wave arrives,” said Wolfgang Georg Arlt, the institute's CEO.
Considering China is the only country following a dynamic zero-Covid approach, including lockdowns, with growing impact on its economic development and supply chains, the timeline does seem a little
_tourists_take_selfies_on_the_balcony_of_the_Kiyomizu-dera_temple.jpg){kind=link}