MakeMyTrip Turns to India's Hinterlands in the First Quarter to Win New Customers
Photo Caption: Woman in a doorway in India. MakeMyTrip has several initiatives to win new customers.
Skift Take
MakeMyTrip is moving its focus from retail customers to go deep into the hinterland by tapping into small travel agents across India. In a country where online penetration is still low, will this bet pay off?
In its quest to win new customers, India's MakeMyTrip is looking to tap into corporate travel, and its networks of franchisees and small travel agencies.
Traditionally focused on retail customers, the online travel company is now looking to improve its outreach to customers in India's hinterland by tapping into small travel agencies across the country for last-leg booking via its platform and franchise stores.
“Our target is to double the booking contribution coming from these demand segments from about 7 percent last year to around 15 percent over the next few quarters,” co-founder and Group CEO, Rajesh Magow said during the company's fiscal 2023 first quarter earnings call on Wednesday.
With
