Selina Looks to Bring 4 Million Freelancers Into Its Remote Working Fold

Selina plans to coerce freelancers and side-hustlers out of their coffee shops and into its properties and co-working spaces, following its new partnership with Fiverr. The millennial and Gen Z-focused hospitality brand now gains access to the freelancing platform’s substantial community of four million people. Fiverr is a marketplace connects freelancers with buyers, who now get access to 15 percent off stays at Selina’s properties, as well as discounts on other services. The tie-up reflects that accelerated blending of work and travel, and as far as marketing partnerships go this one has a lot of clout. But more importantly it marks a shift in how the travel industry recognizes what used to be a marginal group. There's a new form of collective buying power on the horizon, and the partnership comes as Selina delves deeper into the business-to-business space. “So many corporates get discounts at Marriotts or Hiltons,” said Elad Nir, Selina’s global chief marketing officer