Vacasa CEO Matt Roberts Will Be Replaced by Ex-Egencia Boss Rob Greyber
Photo Caption: A Vacasa vacation rental in Miramar Beach, Florida. Vacasa named a new CEO, Rob Greyber.
Skift Take
Vacasa was ripe for a leadership change, if for nothing else but to shake things up. Let's see if Greyber can up the company's execution game.
After property manager Vacasa's bumpy first nine months trading on Nasdaq, CEO Matt Roberts will leave the company, and former Egencia President Rob Greyber will take over.
Vacasa announced the CEO change Wednesday, saying a succession planning process got under way earlier in the year, and that Greyber, who will also take over Roberts' slot on the board of directors, will assume his new CEO duties September 6.
Roberts said he's leaving Vacasa to spend more time with his family, and that he's "going back to being retired," referring to his status prior to becoming Vacasa's interim CEO in February 2020, and CEO shortly thereafter.
In an interview with Skift Tuesday, Greyber didn't criticize his predecessor, but said execution is very important in a company in Vacasa's position, and that sometimes execution is even more important than strategy. Skift also interviewed Roberts and Greyber's former boss, ex-Expedia Group CEO Dara Khosrowshahi, who now heads Uber.
As Greyber said was the dynamic during his 11-year tenure from 2009 to 2020 as president of Egencia, which was then Expedia Group's corporate travel unit, data and software advantages can flow to leading companies.
"The advantage accrues almost inevitably to the leader," Greyber said, referring to Vacasa's top position in property management of vacation rentals in North America, and the company's tech.
Rob Gre