China's Tongcheng Travel Has High Hopes For Generation Z
Photo Credit: China’s tourism industry has been facing drastic travel restrictions as a result of the government’s stringent zero-Covid policy. Pictured is an image of Tianjin, China. Unsplash / Jane Marc
Skift Take
As Tongcheng Travel waits for China to relax restrictions and open travel, the online travel company has used the downtime to diversify its user base. Now if only the borders would fully reopen!
Catch them young clearly seems to be the mantra for Tongcheng Travel as the Chinese online travel agency has been steadily ramping up efforts to enhance its brand influence among younger generations through varied marketing campaigns.
In late April 2020, Tongcheng Travel, formerly known as Tongcheng-Elong, launched a new brand name — ly.com and a new logo aimed at its ambition to better serve users with a younger mindset.
“In the last quarter, we launched campaigns to help connect with Generation Z. The company wants to build itself as unique travel platform that understands and connects with younger users,” Heping Ma, executive director and CEO of Tongcheng, said during the earnings call earlier this wee
