Ukraine Is Slowly Building Back Its Domestic Tourism Sector


Skift Take

Ukraine is not letting the ongoing war stop its efforts to build back a tourism base, especially for when foreign tourists eventually return. The tourism dollars would help the country rebuild its economy faster.

The war with Russia may have decimated tourism in Ukraine, but Mariana Oleskiv, chairperson at the State Agency for Tourism Development of Ukraine, is optimistic that the country would fight to win back all its territories and would then work to rebuild the tourism sector in those places.

Even as war continues, people have started coming back to Ukrainian cities and with them domestic tourism is also coming back, albeit slowly, said Oleskiv, who will be speaking at the Skift Global Forum in New York City this month.

Ukrainians are now travelling to domestic destinations — like the Carpathian Mountains and to some natural attractions, which, according to Oleskiv, pose low risk against Russian attacks.

Tax revenues from the tourism industry in the first six months of 2022 decreased by 26 percent compared to the same period last year, according to