MCR CEO Tyler Morse Bets on This Software Solution for Hotel Hiring Hurdles
Photo Credit: MCR CEO Tyler Morse (right) on stage at Skift Global Forum 2021 at the TWA Hotel in New York with Skift founder and CEO Rafat Ali. Skift / Matt Matieiscu
Skift Take
Tyler Morse saw an opportunity to improve his favorite hotel management products, an effort that could help push the industry further into the 21st century. It’s too early to know if his bets on software acquisitions will pay off, but if early numbers and a full pipeline are indicators, so far so good.
It’s a “brutal” hiring market for the hotel industry. That’s the word that Tyler Morse used to describe it. And he would know as the chairman and CEO of MCR, which employs roughly 6,000 people at 145 hotels in 37 states, including properties like the TWA Hotel, the High Line Hotel and the Pasadena Hotel and Pool.
Morse believes Stayntouch — the hotel property management software company that MCR took over in 2020 — can help. Following a $15 million investment by MCR over two years, the software company this week released an expanded product meant to help clients complete a range of operations tasks all on one platform.
Paired with a user-friendly interface — not typical in traditional property management system software — hotel staff should be able to configure the platform and complete a variety of tasks without overly specialized training.
“The whole point of
