Dubai Tour Planning Faces a Mid-Market Beachfront Gap
Photo Credit: Casper Urhammer, CEO of tour operator FTI Group, on stage with Skift Corporate Travel Editor Matthew Parsons at Skift Global Forum East in Dubai Skift
Skift Take
The Middle East is leading global tourism recovery as its robust expansion in both leisure and business experiences fuel its appeal. Add to this, its long summer remains a key multi-day tour drawcard for tour operators selling the region.
The Middle East's almost year-long summer is its competitive advantage when attracting the European market. However, the region would do well to add more beachfront properties and curate experiences beyond its Uber-luxury eccentricities.
This is according to Casper Urhammer, the CEO of wholesale tour operator group FTI, the third largest in the world and tour operator launch partner for several Emirates destinations. The group has just signed a memorandum of understanding as a launch partner to the Kingdom of Saudi Arabia.
He added that the Middle East is ideal for a European customer who
