Southwest's Tech Failures and Other Top Stories This Week


Skift Take

In Skift's top stories this week, Southwest's technology failures serve as a lesson for airlines, RateGain acquires travel marketing technology firm Adara, and Hyatt House rebrands to compete against short-term rental platforms.

Southwest’s Meltdown Should Be a Technology Warning for Airlines: Instead of heeding employee concerns, Southwest focused primarily on tech for customers, leading to a worst-case example of what can happen when modernizing operations is not a priority. May other airlines learn from Southwest’s mistake.

Bold Travel Industry Predictions for 2023: We know the travel industry will surprise us in 2023. That's one thing that's certain. These envelope-pushing prognostications are just o