Bold Travel Industry Predictions for 2023
Skift Take
We know the travel industry will surprise us in 2023. That's one thing that's certain. These envelope-pushing prognostications are just our way of getting ready for the unexpected. We had fun coming up with these, and hope you read them in that same spirit.
We ask our reporters and editors at the end of every year to stretch their imaginations for what could unfold in the new year. Give us bold predictions you know are 90 percent unlikely, but ones that provoke some thought. And who knows? Each might carry some half-truths once you dig into our team's analyses.
Indulge us, and give these predictions a read.
Marriott Will Buy RosewoodSean O'Neill, Senior Hospitality Editor
I see our annual predictions as a mental exercise to remind myself and others that unlikely events, such as pandemics, global financial crises, and mega-mergers among hotel companies, can happen. Last year, I "predicted" Marriott would launch a TV channel, streaming or otherwise. Instead, Marriott made a smaller industry-first move. Marriott began a project to create an ad network, letting non-travel advertisers use its sites, apps, and in-room TVs to advertise to its audience of guests. The ad network has the same underlying commerc
