G Adventures Restructures With Holding Company Primed for New Acquisitions
Photo Credit: G Adventures founder Bruce Poon Tip in Machu Picchu, Peru. Source: G Adventures G Adventures founder Bruce Poon Tip in Machu Picchu, Peru. / G Adventures
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G Adventures founder Bruce Poon Tip wants to bring about change, both within his company's organizational structure and across the global tourism playing field. He believes community is the route to take, as the company readies for seemingly long-overdue acquisitions.
G Adventures, the small group tour operator, is restructuring as G Travel Community (GTC). The holding company sets the scene to bring its existing brands into one stable but with expanded space for new brand acquisitions.
Bruce Poon Tip, the founder of G Adventures and the company's former CEO, takes over as chairperson of G Travel Community when it is announced formally next week. The move comes two years after the company secured a large investment from travel-focused private equity firm Certares.
Poon Tip told Skift in an exclusive interview that the restructuring of the company is part of its five-year, mutli-brand strategy, focused on creating a positive impact through community-led growth across all spheres of travel.
'Under no Pressure from Certares'Despite no
