Holograms at the Front Desk Replace Real People at Aiden by Best Western
Photo Credit: The new Aiden boutique hotel in Herning, Denmark has a hologram system (pictured) at the front desk. Holoconnects / Holoconnects
Skift Take
Investing in holograms is bold and risky. But who knows? It may appeal to some guests. And, imagine all the social media posts.
CIC Hospitality is opening 30 boutique Aiden by Best Western hotels in Scandinavia, but they won’t come with staff in the flesh and blood standing at the front desk.
Instead, the front desks will be manned by holograms.
The first hologram system, made by the startup Holoconnects, was installed last month into the new Aiden hotel in Herning, Denmark. BWH Hotel Group owns the Aiden brand, and CIC is the operator.
After walking through the front door and past a motion detector, the guest is greeted with a pre-recorded hologram video that’s projected into a Holobox, the hologram box that is over 6 feet tall and 3 feet wide and contains a touchscreen that’s 86 inches tall.
The guest is then presented with options on the touchscreen, such as pre-recorded information about the hotel. The guest can indicate if help is needed from a live person, and then a customer service worker is able to connect remotely and appear as a holo
