Niche Tours Building Direct Booking Tools
Photo Credit: Surfing in Bali, Indonesia jeremy-bishop-_CFv3bntQlQ-unsplash / Jeremy Bishop
Skift Take
Few solutions exist to group niche experience and accommodations components together in a niche direct booking tool, especially for tours well off the beaten track — but that seems to be changing.
Tour operators offering accommodations as part of their unique retreats for dog sledding, surfing, skiing, and yoga are behind a push towards building direct platforms that allow travelers to book their stay and personalized experience all in one place.
Because ultimately passion-driven experiences come in various shapes and sizes. Some tour companies simplify group travel through travel management and marketing for niche businesses based on people's hobbies and interests, taking care of the administration and booking all the components separately as needed in a customized itinerary.
Then there are unique experiences that neither have the capacity to list on large-scale online travel agencies and marketplaces like Viator and GetYourGuide, or prefer to do both but want to provide highly-customized, multi-day tour booking so they can grow their customer base, with the possibility of them coming back again.
Travel booking software solutions ha
