Amsterdam Looks to Dim Red Light District Tourism
Photo Credit: Amsterdam's Red Light District. Source: Unsplash Unsplash / Zoltan Tasi
Skift Take
Amsterdam is trying to find a balance between its international reputation as an open and free city and resident quality of life. As it pursues its objective, it will have take on some restrictive measures in the Red Light District that run the risk of challenging its reputation.
Amsterdam is trying to drive away party tourists in order to preserve resident quality of life and attract more mindful visitors. The city aims to reduce the appeal of the De Wallen, which is internationally called as the Red Light District, a major tourist attraction known for brothels, drinking, cannabis coffeeshops and other recreational activities.
At the moment, tourism to and within Europe has been booming. Europe is expected to reach its international travel volume this year, according to UN World Tourism Organization. Major cities like Amsterdam are back and growing in popularity again, according to the World Travel & Tourism Council. This year, travelers are more determined than ever to travel and spend their budgets, especially within Europe, according to the European Travel Commission.
But the Venice of the North doesn't want to be popular anymore with some of these tourists. The city is launching a "Stay Away" campaign to actively discourage pa
