Saudi Arabia Taps Trip.com Group for Campaigns to Promote Tourism

China's Trip.com Group has signed a memorandum of understanding with the Saudi Tourism Authority to promote Saudi Arabia as a tourism destination. As part of the collaboration, Trip.com and Saudi Tourism Authority will launch joint marketing campaigns in several markets to drive awareness and attract tourists to Saudi Arabia through Trip.com, Ctrip, Travix, and other travel companies. These markets include Australia, China, Germany, Indonesia, Japan, Malaysia, Singapore, South Korea and UK. In addition, both parties will also embark on several capacity-building and knowledge-sharing initiatives in various aspects, including digital payment solutions, sustainability, ticketing, and training. "With Trip.com Group's market capability and advanced technology, I believe the partnership will encourage and entice more visitors worldwide to Saudi Arabia and further enhance recovery in the global tourism sector," said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. In November la