Google Travel Helped Nudge Advertising and Search Revenue Into Positive Territory
Photo Credit: A view of a lake view from Hotel Caritas in Goma, the Congo. Google said the brand used a new hotel advertising tool to increase direct bookings. Source: Flickr/Gerda Postelmans https://www.flickr.com/photos/gerdaposts/52123686469/in/photolist-qinQeo-qXNP93-qXXGh8-rfoGUn-rd6n5u-qinQRf-qinS8y-rfoG56-qizVgx-rd6miu-qXNRbQ-rd6ntq-qXXGCZ-rfhUQA-qizV5a-rfoHKF-qizVxV-x763cx-x6Au3c-wP3Scf-wP39LS-5myic8-dumG14-oy6PGi-x762Ev-x6B4sZ-x5S8HW-x4jqaN-w9ziDY-w9JAFp-bBtjJb-dumFEr-aKSFZF-aKSFWe-aKSFTc-2npYRrK-2npYfGp-2npYuYc-2npYfZd-aKSG3K-2npZ25V-2npSZft-2npXyNc-2npZw2t-2npSYoy-2npYnGd-2npYm2e-2nq3Q46-2npXwoH-2nq6iUB Flickr / Gerda Postelmans
Skift Take
Alphabet officials didn't mention ChatGPT, Bing or Microsoft during the company's first quarter earnings call. But like modern-day bards, they gave an impassioned defense of their abilities to meet the artificial intelligence challenge.
Google advertising, search and other revenue revenue grew 2 percent year over year in the first quarter, pushed upwards by increases in revenue from travel and retail ads.
"In Google Advertising, Search and Other, revenues grew 2 percent year-over-year, reflecting an increase in the travel and retail verticals, offset partially by a decline in finance," Alphabet Chief Operating Officer Philipp Schindler told financial analysts Tuesday as Google's parent company publicized its first quarter financial results.
That reversed a 1.6 perce
