Boutique Hotel Brand Faraway Tests Campus Concept
Photo Caption: The patio bar area at Faraway Nantucket, a boutique hotel in Rhode Island. Source: Faraway.
Skift Take
Acquire a boutique hotel with charming buildings in a resort town's center, connect it with green space, and boom, you have Blue Flag Partners’ Faraway campus concept. Are immersive concepts like this a fad or a growth area?
At first glance, Faraway Nantucket, a 62-room boutique hotel created by the real estate investment and development firm Blue Flag Partners, may seem like just another shingle-clad property on the Massachusetts island. But take a step inside, and the interiors seem anything but traditional or ordinary.
“We thought: Let's see if we can give you something you would see in Paris, London, or New York, and will people like it?” said Jason Brown, managing partner at Blue Flag Partners. “We worried that maybe they wouldn't. Maybe we’ll open, and they’ll be like, ‘We love the old charm of Nantucket, we hate this cool boutique thing.'"
"But it has worked out pretty well, and we’ve kept going,” Brown said.
Now, Blue Flag is launching its second Faraway hotel — the 58-room Faraway Martha’s Vineyard, also in Massachusetts, this month.
While Blue Flag does stand-alone hotel launches, the Martha’s Vineyard property fits under the Faraw
