Unleashing AI: The Potential for Hospitality Brands
Photo Caption: AI may transform hospitality in many ways. Pictured, Groups360 and Hilton personnel discussed a booking solution for group room blocks. Source: Hilton.
Skift Take
Hospitality brands stand to benefit from both the creative possibilities and the efficiency that AI will bring. Here's how to start thinking about it now.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.We've seen the flood of LinkedIn posts and professionals making confident proclamations about the future of AI. Truth is, this is a stage of learning, observing, and asking a lot of questions. There is not a lot of certainty, which means it is a fruitful time for travel brands to experiment and see what sticks.
The one true insight I've read coming out of the countless discussions about ChatGPT and AI is: "Mediocrity is now free of charge." You can type up web copy, write blog posts and articles, and generally use synthetic intelligence to do a lot of low-to-medium-level things. But what are the larger opportunities for brands in hospitality in the age of generative AI? How will the staff and AI interplay work? A few thoughts on the opportunity spaces:
Break up visual homogeny with brand imagery and socialAI allows for interesting visual experimentation. Creatives can use prompts with tools like Dall-E2 to take mood boards from static constructs to evolving and highly nuanced territories. Hospitality suffers from a lot of brands looking the same, and with the right human creative and AI part
