Hotels in India Rush to Capture ‘Premium’ Demand
Photo Credit: Premium hotel occupancy levels are expected to reach a decade-high of 70-72%. Flickr / Roderick Eime
Skift Take
Prices are rising and the shift in traveler preferences runs counter to the perception of India as a budget market.
In the past two weeks alone, half a dozen hotel companies, including Tata Group-owned Indian Hotels Company and InterContinental Hotels Group, have announced new development plans and a flurry of brand launches to capitalize on the soaring demand for premium hotel accommodations.
“The rise of premium hotels in India reflects the economic progress of the nation and the evolving aspirations of the Indian traveler," said Jay Bhatia, vice president of the Travel Agents Association of India. "Hotels, too, are innovating to cater to their desires, creating unique and upscale experiences that go beyond accommodation.”
Credit ratings agenc
