IDEAS: Uber One Campaign Sees Robert De Niro and Asa Butterfield Become ‘Best Friends’

Key Points

• Uber One's new campaign stars Robert De Niro and Asa Butterfield as 'best friends' who bond over food and travel.
• Directed by David Shane and produced by Mother London, the ad highlights Uber services like rides and Uber Eats deliveries.
• The campaign will air across the UK on TV, in cinemas, and through various digital and out-of-home platforms.

Summary

Uber One's latest campaign features Robert De Niro and Asa Butterfield as 'best friends' who enjoy shared Uber rides and Uber Eats deliveries around London. Directed by Emmy Award winner David Shane and created by Mother London, the light-hearted ad showcases the duo bonding over activities like shopping and ping pong. The campaign will be broadcast across the UK on TV, in cinemas, and through digital and out-of-home channels.