Luxury Travel Boom to Continue in 2024, Say Travel Advisors


Skift Take

Luxury travelers show a growing interest in particular types of travel, such as multi-generational private group trips, according to some of the leading agencies.

Luxury travel planners are seeing an uptick in bookings, driven by a demand for remote destinations, exclusive group travel, and passion-centered experiences.

Virtuoso said that more than half of its network of more than 20,000 luxury travel advisers estimate their clients will spend more on trips this year. In the first half of last year, Virtuoso's global sales were 69% higher than its pre-pandemic highs of 2019. Virtuoso's booking trends for this year so far are on pace to make 2024 another record year.

The continued strength is remarkable, given how bullish sales were in 2023. Kensington Tours, a luxury travel agency, said luxury trip values rose 9% last year.

Skift spoke with leading operators in the space. We came away with seven emerging trends set to shape luxury travel in the year ahead.

1. Group Outings

Intimate group travel remains important for families and friends post-pandemic. Luxury private group tours continue to driv