AI and Travel: Year 1 Hype, the Reality of What’s Next
Photo Credit: Artificial intelligence is expected to continue upending the travel industry. Wikimedia Commons / Jernej Furman
Skift Take
Yes, a lot of things will change. But we are still in the initial promises phase and actual changes are still to come.
It's been just over a year since ChatGPT launched, and everyone gets that artificial intelligence will have a huge impact on businesses in every industry, including travel. Less clear is the timeline and where the changes will hit most.
Skift founder and CEO Rafat Ali joined entrepreneur and author Andrew Keen for the Keen On podcast to share his outlook. Here are highlights from his conversation. Listen to the full podcast here.
Is AI Just Hype? Or Is This The Year It Changes Everything?Ali: It's been a little over a year since ChatGPT launched. As you know, since you've covered all these tech cycles for decades as much as I have, initial promise comes out — "it will change everything" — there's a pullback, and then the reality of actual changes happen.
I feel like in AI, we are in that phase — only more exponential. And so yes, a lot of things will change.
The back-end processes that drive so (many) industries and secto
