IDEAS: Austrian National Tourist Office Debuts Humorous Chat SkiPT Campaign

Key Points

• The Austrian National Tourist Office launched a campaign called ChatSkiPT, emphasizing 'Authentic Intelligence' over traditional AI.
• ChatSkiPT involves live responses from 15 ski instructors, adding expertise and humor to winter tourism inquiries.
• The ChatSkiPT chat service is set to officially launch on January 17th.

Summary

The Austrian National Tourist Office has introduced ChatSkiPT, a campaign that focuses on 'Authentic Intelligence' with live responses from ski instructors to enhance winter tourism experiences. By integrating humor and expertise, this initiative aims to differentiate itself from conventional AI tools. The chat feature is scheduled to officially launch on January 17th.