Visit Florida’s Playbook: Tourism CEO on Marketing, Conventions and Luring Californians
Photo Credit: Florida is promoting adventure travel to its northwest region. Unsplash / Jacksonville Beach Moms
Skift Take
Florida wants to show the world the tourism opportunities the state has to offer.
Leaders of Travel: Skift C-Suite Series
What are the top trends impacting hotels, airlines, and online bookings? We speak to the executives shaping the future of travel.Visit Florida is about to jump start tourism to its overlooked hidden gems in its northwestern region. The destination marketing organization was awarded a $10.5 million grant earlier this month to promote the eight counties in that region, said Visit Florida CEO and President Dana Young.
Young spoke with Skift about the grant, emerging travel trends in the state, how Los Angeles became a top inbound market, visa wait times, and more.
This interview was edited for clarity and length.
$10.5 Million to Drive Tourism to Northwest FloridaSkift: Visit Florida was recently awarded $10.5 million from Triumph Gulf Coast, a state-funded non-profit, to promote its northwestern region.
Dana Young: All eight counties that were included in the group of counties that were deemed impacted by the Deepwater Horizon Oil spill many years ago. All of those counties came together with support of their county commissions and they partnered with Visit Florida t
