Jumeirah Needs a Big Re-Do, For Now, It’s Going With a Rebrand
Photo Credit: A shot of Jumeirah Burj Al Arab. Unsplash / Christoph Schulz
Skift Take
Jumeirah's big announcement at Dubai's biggest tourism trade show is a rebrand.
Jumeirah Hotels and Resorts is now just "Jumeirah" as the state-owned hospitality brand undergoes a rebrand. Jumeirah announced this on Tuesday at the Arabian Travel Market (ATM), Dubai's biggest travel tradeshow.
Jumeriah has had 3 CEOs in 8 years with the most recent one exiting after just 15 months. But a new CEO will not be announced this week, as Jumeirah is opting to “stagger” its announcements. The brand is also not taking any interviews, Skift was told.
Jumeirah Rebranded ExplainedThe rebrand includes a new brand logo, and various hotels in the portfolio will be
