Wyndham Launches U.S. Debit Card to Target Gen Z
Photo Credit: The new Wyndham Rewards U.S. debit card. Wyndham Hotels and Resorts
Key Points
- Wyndham Hotels & Resorts has launched the Wyndham Rewards Debit Card to target Gen Z and Millennials, focusing on those who prefer debit cards over credit cards.
- The card, backed by Mastercard and developed with Galileo Financial Technologies, allows users to earn Wyndham Rewards points on everyday purchases, including benefits like free Gold membership and booking discounts.
- Wyndham aims to use digital and influencer marketing to promote the card and plans to expand its financial offerings internationally in the future.
Summary
Wyndham Hotels & Resorts has introduced the Wyndham Rewards Debit Card, marking a strategic move to engage Gen Z and Millennials who favor debit cards over credit cards. This Mastercard-backed card, developed in partnership with Galileo Financial Technologies, enables users to earn Wyndham Rewards points on everyday transactions, offering benefits such as free Gold membership and booking discounts. Wyndham plans to leverage influencer marketing and digital channels to promote the card, with future goals of expanding its financial products internationally.
