Hyatt Accelerates UK Mid-Market Push
Photo Credit: Hyatt House Leeds opened March 10, 2025. Hyatt Hotels Corporation
Skift Take
Hyatt is breaking out of its luxury mold in Europe, betting big on the UK's mid-market sector in a move that signals a broader transformation across the continent.
Hyatt Hotels, traditionally associated with luxury offerings in Europe, is making a significant push into the mid-market in the UK as part of a broader strategy to diversify its brand presence across the continent.
On Tuesday, the American hospitality company announced plans to expand its UK portfolio by more than 30% between 2025 and 2026, adding over 1,000 rooms.
This expansion, launched with the recent dual-brand openings of Hyatt Place Leeds and Hyatt House Leeds, highlights Hyatt's intent to r
