The White Lotus Effect: Continued Boost for Thai Luxury Hotels
Photo Credit: Exterior of Anantara Bophut Koh Samui, one of the hotels where The White Lotus was filmed. Minor Hotels / Richard Waite
Skift Take
The White Lotus has proven a catalyst for Thailand's luxury hotel industry, triggering booking surges and a broader wave of interest across the sector. We look at the early data and talk to hoteliers on the ground.
Thailand's luxury hotels are still experiencing a surge in interest from HBO's The White Lotus.
Minor International revealed a 104% year-over-year increase in website traffic for the three Anantara properties that served as filming locations: Anantara Lawana Koh Samui Resort, Anantara Bophut Koh Samui Resort, and Anantara Mai Khao Phuket Villas.
This rise in online engagement directly translated into a 41% year-over-year increase in direct online bookings in February.
Spikes in booking conversion were observed immediately following the premiere of the first two episodes, with room night bookings growing by 53% and 180%, respectively.
“While it’s difficult to isolate exact revenue impact, we’ve seen a clear boost in brand engagement, driving a 30-40% increase in ADR [average daily rate] at the featured properties as travelers seek out the stunning locations from the show,” Dillip Rajak
