Wyndham Targets Spain and Portugal With Super 8 Expansion

Key Points

• Wyndham Hotels & Resorts will open 40 Super 8 hotels in Spain and Portugal over the next decade through a partnership with Soliteight Hotel Projects.
• The expansion targets budget-conscious, middle-class travelers amid a tourism boom and a gap in branded economy hotels in the region.
• Wyndham’s move follows a broader trend of global hotel chains increasing their presence in Europe, leveraging loyalty programs and efficient development models.

Summary

Wyndham Hotels & Resorts is expanding its Super 8 brand into Spain and Portugal through a 10-year agreement with Soliteight Hotel Projects to open 40 hotels. This move aims to capture the growing market of middle-class, budget-conscious travelers in a region seeing record tourism and a shortage of branded economy accommodations. The initiative aligns with a wider industry trend of global hotel chains targeting Europe’s underserved budget segment, using cost-efficient development and robust loyalty programs.