Travel Leaders (Anonymously) Speak Out on Trump’s Turbulent First 100 Days

Key Points

• Travel industry leaders' sentiment has turned predominantly negative after 100 days of Trump’s second term, with 60.3% of surveyed executives expressing concern.
• Key themes in executive feedback include heightened uncertainty, disruptive visa and trade policies, and a loss of confidence in the U.S. as a travel destination.
• Some international markets see opportunity from the U.S. downturn, while even U.S. allies are expressing skepticism or disappointment.

Summary

In the first 100 days of Donald Trump's second term, optimism among global travel industry leaders has sharply declined. A Skift survey of 63 executives, including 24 CEOs, found over 60% now view Trump’s impact as negative, citing increased uncertainty, disruptive policies, and reputational damage to the U.S. as a travel destination. While some international players see opportunity in the U.S. slowdown, widespread unpredictability is undermining industry confidence and planning.