Minor Hotels CEO on Profit Rebound, Experiential Luxury, and Global Expansion

Key Points

• Minor Hotels is experiencing a profit rebound driven by a luxury-first strategy, owner-operator model, and direct distribution focus.
• The company is shifting its market focus due to softened demand from China and rising importance of markets like India and Russia.
• Minor has unified its eight brands under a masterbrand, enhanced its loyalty program, and is emphasizing authentic, experiential luxury.

Summary

Minor Hotels CEO Dillip Rajakarier outlined the company’s recovery and growth plans, emphasizing a luxury-first owner-operator model, unified branding, and direct distribution to stand out post-pandemic. The company is adapting to shifting travel patterns by targeting markets like India as China’s demand softens, and leveraging experiential luxury and authentic local experiences. Recent efforts include consolidating its eight brands under one umbrella, boosting direct bookings, and expanding its loyalty program reach.