Tripadvisor and Viator to Merge Operations, Layoffs Imminent: Scoop

Key Points

• Tripadvisor is merging its core operations with Viator and plans to announce layoffs, especially in engineering and product teams.
• Viator, now Tripadvisor's main growth driver, accounted for 51% of company revenue in Q2, surpassing the core brand.
• Activist investor Starboard Value is pressuring Tripadvisor for higher profitability and has suggested strategic changes, including possible asset sales.

Summary

Tripadvisor is set to merge its operations with Viator, its leading experiences business, and will announce significant layoffs, particularly in engineering and product. Viator has become Tripadvisor's primary growth engine, generating more revenue than the core brand. The changes come amid pressure from activist investor Starboard Value, which is urging Tripadvisor to boost profitability and consider strategic alternatives, including asset sales.