TUI Group Targets Nearly $300 Million in Cost Cuts


Skift Take

Artificial intelligence will play a role in TUI Group’s efforts to bring down costs within its markets and airline division.

TUI Group is focused on bringing down costs: The German tour operator on Wednesday announced a cost-reduction program targeting €250 million ($290 million) in savings within its markets and airline division by fiscal 2028. 

Roughly 60% of the savings would come from “overhead cost reductions,” including a focus on a “lean operating model” and “lean service.” The remaining 40% would stem from “operational excellence” from improved airline efficiency, marketing effectiveness, and AI-powered tech platforms.  

Will the cost reductions impact jobs and where does AI c