Expedia’s B2B Surge Buys Time for Vrbo and Hotels.com
Photo Caption: Expedia Group CEO Ariane Gorin at Skift Global Forum in New York September 18, 2025
Skift Take
Expedia's B2B division is growing nearly five times faster than its consumer brands. That gap buys time for the Vrbo and Hotels.com turnaround — but 2026 will test whether efficiency gains can translate into sustained momentum.
Expedia’s fourth quarter underscored a split-screen strategy: its B2B business is doing the heavy lifting while its consumer brands try to rebuild momentum in a cautious U.S. market. Revenue from B2B surged 24%.
This business unit sells travel technology and inventory to partners. On the consumer side, executives said its multi-year technology migration is largely complete and Vrbo and Hotels.com posted a second consecutive quarter of growth alongside the core Expedia brand.
"We returned Vrbo and Hotels.com to growth, reflecting sharper brand positioning and product improvements," CEO Ariane Gorin said on the earnings call Thursday.
The B2B momentum and international growth stacked on top of a healthy U.S. quarter, where executives said th
