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Media and PR

Unprecedented TV Advertising Blitz by Expedia, Priceline and Travelocity

Dennis Schaal photo
Dennis Schaal

Photo Credit: Expedia's TV advertising focuses on giving away trips and downloading its mobile app. Expedia

Skift Take

Travel startups often talk about how difficult it is to get noticed, but now even mammoth online travel agencies are finding it very difficult to break out of the pack in their TV advertising. And, it is expensive.

There has seldom been a time -- if ever -- that Expedia, Priceline and Travelocity have been crowding U.S. TV advertising at the same time the way these big online travel agencies have been doing in recent weeks. (See their TV advertisements embedded below) And, the advertising blitz doesn't merely involve Expedia.com, Priceline.com and Travelocity -- for Expedia Inc

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