Skift Take
The millennials may not care about the United nostalgia, but old timers will surely remember the slogan. Ultimately, customers may not go for a pining-for-simpler-times slogan, especially if United's un-friendly problems with technology, customer service, on-time-performance, and the general miserable experience of air travel in these times continue.
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When all else fails, turn back to nostalgia. And so United, with the Continental merger pains finally appearing to be in the rear view mirror -- even as technology glitches continue to keep reoccurring -- is bringing back its iconic "Fly The Friendly Skies of United" ad campaign. The campaign ran from 1965 to 1996 in a 31-year run that changed the face of airline marketing in America.
According to the New York Times, reporting on the return of the
