The Company Re-Inventing Hostels With Smart Design and Social Media
Photo Caption: A private ensuite at Generator Berlin Mitte.
Skift Take
There's huge growth potential in the hybrid hostel/hotel market, luring new guest types with high-concept design and single rooms, and it's coming to America.
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In Europe, Generator Hostels is leading the way in the burgeoning "hip hostel" market with high-concept design and unique programming, fueled by a relentless storm of 24/7 social media among guests and staff. This is a hospitality brand forged out of the sharing economy and Millennial/Gen C travel trends.
Generator is also aggressively targeting older travelers in higher income brackets with a growing selection of single guest rooms. There’s massive space for global growth here as the hybrid hotel/hostel model offers a new accommodation genre that provides excellent location, exceptional value, and private rooms for people uncomfortable paying rising hotel rates in popular urban centers.
So far, the end result has been devoutly loyal guests sharing their experiences with past and potential guests in an exponentially growing online network. Which, of course, is exactly what mainstr
