Starwood Launches the Weirdest Hotel Flash Sales on the Internet
Photo Credit: Starwood launched its own hotel flash sales site, SPG Hot Escapes. Starwood
Skift Take
Starwood's new hotel flash sales site has little flash, and it is a bad move to jump through hoops about your exclusive sales when in reality you can find the same hotel deals all over the Internet. Bad move.
How often to do you see a major hotel chain running its own "flash sales" for properties where occupancy is obviously hurting?
Not often.
Starwood Hotels & Resorts launched its own hotel flash sales site this week rather than sheepishly having its properties use third-party sites such as Jetsetter or Groupon Getaways for their flash sales.
SPG Hot Escapes offers discounts of at least 20% for select properties in sales running from Wednesdays to Saturdays. And members of the Starwood Preferred Guest loyalty program can get an additional 5% savings on these supposedly exclusive offers.
So where is the weirdness?
It comes on several fronts.
The whole reason that hotels usually use so-called op
